MIGRAIN: Hesmondhalgh - The Cultural Industries
1) What does the term 'Cultural Industries' actually refer to?
creation, production and distribution of products of a cultural or artistic nature
2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?
Broadcasting, Film industries, Music industries, Print and electronic publishing, Video and computer games, Advertising, Marketing , PR, Web design
3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?
They continuously compete with each other to win over audiences
4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?
Its very risky
They continuously compete with each other to win over audiences
4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?
Its very risky
Semi public goods - create scarcity
High production costs and low reproduction costs - big hits are very profitable
creativity vs commerce
5) Why are so many cultural industries a 'risky business' for the companies involved?
Because they is no definite way to see if they will be successful
6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?
I think that when they prioritise profit they appeal to a mainstream audience and try to target something that everyone wants in a way that is accessible to them but when they focus less on profit and more on solving a problem they may not even be reaching a large audience so the problem will not get solved anyway
7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here)
Vertical and Horizontal integration
8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?
I think that depending on where you live it reflects the inequalities and injustices
9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?
The unfair distribution of profit
10) What is commodification?
Turning something into a thing that can be sold
11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?
yes
12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important.
5) Why are so many cultural industries a 'risky business' for the companies involved?
Because they is no definite way to see if they will be successful
6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?
I think that when they prioritise profit they appeal to a mainstream audience and try to target something that everyone wants in a way that is accessible to them but when they focus less on profit and more on solving a problem they may not even be reaching a large audience so the problem will not get solved anyway
7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here)
Vertical and Horizontal integration
8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?
I think that depending on where you live it reflects the inequalities and injustices
9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?
The unfair distribution of profit
10) What is commodification?
Turning something into a thing that can be sold
11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?
yes
12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important.
Digitalisation
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