The Gentlewoman: Audience and Industries

 1) Media Magazine feature: Pleasures of The Gentlewoman

Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions:

1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 

it is minimalist and different compared to other woman's lifestyles magazines, its a fresh take o9f what a magazine should look like.

2) What representations are offered in the Gentlewoman?  

it offers a modern representation of independent middle/upper class women without trying to just sell them stuff 

3) List the key statistics in the article on the average reader of the magazine. 

61 percent of its readers are aged 28-46

47 per cent of The Gentlewoman ’s readers are in the A or B categories

average income of reader is £87k

4) What is The Gentlewoman Club? 

a club where they host events like talks from famous well known people and tours of places for their members

5) What theorists does it suggest we can apply to the Gentlewoman's club?

Clay Shirkey, fandom theories by Henry Jenkins, and David Gauntlett’s ideas about how we, as media consumers, use media products to help create our identity.

6) What does the writer of article suggest they are getting out of their relationship with the magazine?

"It provides me with a glimpse into the world of high fashion and celebrity and picks a few choice social trends to help me feel in the know. It meets some of my needs for cultural and media interaction and all it asks in return is the price of a cinema ticket and that I put up with some targeted marketing."

7) Who are the team behind the magazine?

Gert Jonkers, Jop van Bennekom, Penny Martin

8) How does the Gentlewoman use their website and social media to promote the magazine? 

they use their websites as great adverts for their products, giving away just enough content to allow potential readers to enjoy full articles and get to know the brand, while being seductively minimalist enough to encourage you to buy the physical product.

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?

native advertising and they use their club ot offer their audience a real experience

10) How does the article sum up the audience pleasures of the Gentlewoman? 

It gives members of the club the feeling of exclusivity so that they feel like they are part of a community

2) The Gentlewoman Media kit

Look through The Gentlewoman's Media Kit and answer the following questions:

1) How does the Media Kit introduce the magazine?

a stylish read, unlike any other women's magazine out there

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction? 

library

club

magazines

collaborations

shop

3) What are the audience demographics for The Gentlewoman?

middle aged upper/middle class women

4) What is The Gentlewoman Club and what does it offer readers?

it is an international society of the gentlewoman readers (39,000), it offers tours, talks, events and things to do

5) What Creative Collaborations

Chanel, Giorgio Armani, Nike

3) D&AD Award Winner feature

Read this short D&AD advertising agency award feature on The Gentlewoman. Answer the following questions:

1) How is the magazine described?

The Gentlewoman celebrates modern women of style and purpose, offering an intelligent perspective on fashion through ambitious journalism and photography. Speaking to its audience as readers not consumers, the magazine showcases inspirational women through a distinctive combination of glamour, personality and warmth.

2) What does it say about the content and design of The Gentlewoman?

 The editorial design continues its evolution with the introduction of new typographical and layout elements, along with the magazine’s ongoing commitment to enhancing its photography by working with the leading names in the field.

3) How are the readers described?

Confident, intelligent and stylish, our readers are from a broad range of ages and professions. 

4) Business of Fashion website feature 

Read this Business of Fashion feature on The Gentlewoman - the magazine that is also a club. If you don't want to sign up to the website (free) then you can access the text of the article on Google Drive here (you'll need your Greenford Google login). Answer the following questions: 

1) What events are listed as part of The Gentlewoman Club?

tours, build your own vinyl's, talks, book clubs

2) Why does it suggest the magazine has managed to 'cut through the clutter'?

it is  more concerned with the sartorial fascination with the nuances of dressing than  macro fashion trends and repetitive narratives.

3) How are Gentlewoman Club tickets given out? 

The Gentlewoman Club is free to those who  sign up on the magazine’s website and are selected for a slot.

4) What does the article say about The Gentlewoman's relationship with its audience? 

“All we ask is that people give us  a bit of information about themselves when they sign up,”

5) Why are Club events valuable from a digital perspective? 

because people may be experiencing internet fatigue

5) Website and social media research

1) Visit The Gentlewoman's website. How does it promote the magazine? 

Its really simple and it doesn't promote itself because the bran is very recognisable to its audience 

2) Visit the magazine page of the website. How much of the magazine is available to view online? Is this a smart marketing technique to sell print copies or is it giving content away for free? 

3) Look at The Gentlewoman's Twitter feed. What content from the magazine or Club events can you find on there? 

4) Go to The Gentlewoman's Instagram page. How does it encourage the audience to engage with the magazine? 

5) What representations of fashion and gender can you find on their Instagram page?