Y12 Media exam: Paper 1 Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

An excellent, consistent exam - well done!

Unseen text analysis / Q1 an area to work on for next year

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: 

familiar tropes and imagery are used to engage with audience expectations around media products.

The advert works by explicitly connecting the watch to these well-worn ideas with the notion of

‘difference’ perhaps coming from the unusual foregrounding of the watch in the image which is

presumably a new model for the audience to desire.

Q2 (unseen text and CSP) additional point/theory/CSP reference: 

• they both inhabit a cultural discourse which revolves around the notion of the reconstruction of a

dominant masculine identity rooted in an imagined sense of the past, and this provocation of a

sense of nostalgia (especially at times when male identities are thought to be in crisis) is used as a

powerful sales technique.

Q3 (music video) additional point/theory/CSP reference: 

• this can be read as more of a positive stereotype as the young men portrayed are

engaging in a form of social activism by creating a political commentary and bringing it to

mainstream 80s audiences – demonstrating a heightened sense of social conscience.

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration: decreases risk and allows more revenue streams

Vertical integration: when a company owns subsidiaries within the same chain of production - leads to more creative control and ensures they make money at each stage of production

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.

traditional marketing are the older and common ways of marketing - more expensive than digital marketing

examples include posters and film festivals but not social media

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

more work on Ghost Town 

spend more time annotating unseen

annotate the questions