Daily Mail and Mail Online CSP
Daily Mail and Mail Online analysis
Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.
1) What are the most significant front page headlines seen in the Daily Mail in recent years?
A new dawn for Britain
1) What are the most significant front page headlines seen in the Daily Mail in recent years?
A new dawn for Britain
Many loved ones will die - Boris Johnson and COVID
Duty means everything - Royal family when Meghan and Harry left
2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?
They wanted to leave the EU
2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?
They wanted to leave the EU
They are right wing
Their audience likely agrees with their values
Medium mid market newspaper
3) How do the Daily Mail stories you have studied reflect British culture and society?
3) How do the Daily Mail stories you have studied reflect British culture and society?
They follow right wing ideologies so they often attract the same audience who support those political parties
Now visit Mail Online and look at a few stories before answering these questions:
1) What are the top five stories? Are they examples of soft news or hard news? Are there any examples of ‘clickbait’ can you find?
2) To what extent do the stories you have found on MailOnline reflect the values and ideologies of the Daily Mail newspaper?
I think that they fully reflect their audience and the newspaper in terms of their hard news but I think they offer much more soft news than they do in their paper to attract a wider audience
3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
Their celebrity content - sidebar of shame
- Israel killing Iran's leader - hard news
- Race to stop meningitis outbreak - hard news
- Teyana Taylor breaks silence on wild 'shove' at Oscars - soft news
- Starmer denies Trumps claim - hard news
- Lewis Hamilton's flirty reaction to Kim's Oscars pics - soft news
The clickbait is generally used on stories about celebrities and gossip rather than the hard news
2) To what extent do the stories you have found on MailOnline reflect the values and ideologies of the Daily Mail newspaper?
I think that they fully reflect their audience and the newspaper in terms of their hard news but I think they offer much more soft news than they do in their paper to attract a wider audience
3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
Their celebrity content - sidebar of shame
Endless scroll feature
Many videos and pictures - the videos start playing without you pressing them
Hyper linked news stories
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What news content generally features in the Daily Mail?
A combination of serious journalism and entertainment
2) What is the Daily Mail’s mode of address?
Creating a relationship between the audience and the producers
3) What techniques of persuasion does the Daily Mail use to attract and retain readers?
Bribery - offering their readers vouchers or coupons if they keep reading
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What news content generally features in the Daily Mail?
A combination of serious journalism and entertainment
2) What is the Daily Mail’s mode of address?
Creating a relationship between the audience and the producers
3) What techniques of persuasion does the Daily Mail use to attract and retain readers?
Bribery - offering their readers vouchers or coupons if they keep reading
Longevity - reminding audience of their childhood and how longstanding of a newspaper they are so that they build trust
Emotional techniques - humour/hyperbole
4) What is the Daily Mail’s editorial stance?
Traditionally conservative
4) What is the Daily Mail’s editorial stance?
Traditionally conservative
They often criticise the labour party
5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
Right wing newspaper
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) How did the launch of the Daily Mail change the UK newspaper industry?
2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?
5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
Right wing newspaper
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) How did the launch of the Daily Mail change the UK newspaper industry?
He raised revenue from carefully targeted marketing and developed national distribution on a larger scale than previously existed. The impact on the newspaper was seen in the way information was presented; the Daily Mail employed shorter bite-size boxes of information see in the magazine-style digests, such as Tit-Bits (1881). This meant that news was presented in shorter articles with clear headlines.
2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
DMGT (Daily Mail and General Trust plc)
Metro
Daily Mail
Mail Online
Mail on Sunday
Mail Today
Wowcher
3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?
Dacre supported liberal politics covering student sit-ins, gay rights and drug use.
4) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
they have a very negative view on immigration
Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What do Curran and Seaton suggest regarding the newspaper industry and society?
2) What does the factsheet suggest regarding newspaper ownership and influence over society?
3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?
It would help the brand reach millions with the internet
4) How does MailOnline reflect the idea of newspapers ‘as conversation’?
5) How many stories and pictures are published on MailOnline?
6) How does original MailOnline editor Martin Clarke explain the success of the website?
7) How is the priority for stories on the homepage established on MailOnline?
8) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?
if you read only the Mail, that idea of “people” against whom all these unpatriotic forces were ranged appears to get narrower and narrower. They are essentially and always, “people like us”.
5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
they have a very negative view on immigration
Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context
Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What do Curran and Seaton suggest regarding the newspaper industry and society?
They argue that newspapers have to reflect the needs and desires (interests) of the reader in order to maintain circulation and readership. Curran and Seaton, taking a participatory approach, consider that anyone should be able to set up a newspaper and that newspapers should maintain
a liberal ideology.
2) What does the factsheet suggest regarding newspaper ownership and influence over society?
“it was only when newspapers acquired mass circulations that the position of proprietors underwent a fundamental change.”
3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?
It would help the brand reach millions with the internet
4) How does MailOnline reflect the idea of newspapers ‘as conversation’?
we can see that within a single edition there will be competing voices and opinions. A newspaper is informative, but also entertaining, political and reflecting social identities.
5) How many stories and pictures are published on MailOnline?
The digital Daily Mail publishes around 1000 stories, but 10,000 pictures.
6) How does original MailOnline editor Martin Clarke explain the success of the website?
The reason MailOnline has become a success is because we cover the waterfront. It’s all the news you need to know, all the news you wanna know. The big stories. The lighter stories. The completely amazing stories. You’re just competing for people’s time.
7) How is the priority for stories on the homepage established on MailOnline?
content is tweaked to appeal to widest readership and encourage the highest clicks. Clarke’s team are able to see how many people are reading a story an any one time, and respond accordingly.
8) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?
I think that although clicks are driving the news agenda which may lead less important stories to be most highlighted, other forms of news such as TV news always broadcasts the more important stories rather than soft news that they think the audience wants to hear.
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