Raagni - A Level Exams

Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The traditional view of a woman as a housewife has been changed to idolise "girl power" icons Traditional masculine views of emotional silence and toughness have also changed to as there is now a new emphasis on mens emotion and their mental health  The gender categories have not been shattered but there are now alternative ideas 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media provides the tools for people to build their life around TV shows, songs, adverts, movies and the internet provide different ideas on how life should be the audience choose ideas from them - some may be go...